Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter?

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 21, 2022

The weekly list of free educational events and resources for the association community…. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. The member experience.

Survey 195

Survey Newsletter Price Technology 195

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Social media: Go where your members are. Publications.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Data-informed event planning. Event scheduling. Women in the workplace.

Revenue 227

Revenue Chicago Leadership Education 227

Association Analytics

MARCH 13, 2024

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? That depends on your association’s members!

Review 169

Review Member Engagement Process Examples 169

Reid All About it

JULY 30, 2021

The weekly list of free educational events and resources for the association community…. Actually, her events are always fun and enlightening. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Non-dues revenue.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Higher Logic

MAY 29, 2020

The goal : The key to member retention is to offer what members need and want, and make sure they’re aware of it. Where community fits in: Deepen member relationships year-round , not just at meetings or events. Increase event registration and participation. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 5, 2023

The weekly list of free educational events and resources for the association community… Meaningful meetings. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Amanda Kaiser describes how virtual connections can ease attendees’ anxiety about going to in-person events.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” Event planning. Is your event planning to-do list still up to snuff? Event marketing. Erasmus Podcasts. Workplace culture. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

Reid All About it

JANUARY 15, 2021

The weekly list of free educational events and resources for the association community…. The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. ASAE Gold Circle Awards.

Innovation 359

Innovation Las Vegas Communications Education 359

Higher Logic

SEPTEMBER 18, 2018

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. You want to send them relevant, personalized content that will send them further down the path to increased engagement, membership renewal, event registration, etc.

Tips 120

Tips Survey Newsletter Member Experience 120

MemberClicks

APRIL 28, 2022

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Aptify

NOVEMBER 5, 2020

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Direct them to online resources, such as your calendar of events, career center, and online learning courses. Personalize the member experience whenever you can. Be personal.

How To 148

How To Newsletter Examples Communications 148

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills.

Association Management 52

Association Management Tools Tips Software 52

Membersuite

JULY 16, 2021

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Identify the data that staff and volunteer leaders need. Establish the system of record.

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Report How To Committee System 175

MemberClicks

APRIL 24, 2024

Desired Benefits and Events The most professionally managed associations often have the most desired and valuable benefits. Well-managed associations also take the lead in offering association and industry events, ranging from webinars to social and networking events to trade shows and expos. This can be easily automated.

Association Management 52

Association Management Tips Software Social Media 52

Association Adviser

JANUARY 18, 2019

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Higher Logic

MARCH 19, 2019

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. If not, maybe start small.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. This translates to the core primary outcome for all of us on staff: member and customer retention. So, what does this look like? Acquisition Team.

Certificate 109

Certificate Discount Team Content 109

Reid All About it

JUNE 5, 2020

The weekly list of free educational events and resources for the association community… What a week. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. For years, I’ve read about chervil but never saw it in any market. She’s right.

Innovation 273

Innovation Conference FAQ Industry 273

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. But how do you get started with a member spotlight?

Newsletter 52

Newsletter Committee Member Experience Social Media 52

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. But how do you get started with a member spotlight?

Newsletter 52

Newsletter Committee Member Experience Social Media 52

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Communication Preferences.

Committee 52

Committee Tampa Social Media Software 52

Disciple Media

SEPTEMBER 18, 2023

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. Its tools are fairly straightforward, aiding in basic member management. Easy-to-use event management features.

Tools 36

Tools Price FAQ Member Experience 36

Associations Now

DECEMBER 18, 2018

I love how the Transportation Marketing and Sales Association tapped into members’ competitive juices, challenging them to recruit during a month-long March Madness membership drive , and how the National Business Aviation Association mimicked retailers’ holiday-shopping kickoff with this Black Friday deal. Easy-to-use online tools.

Tips 99

Tips Handbook Recruiting Recruitment 99

Higher Logic

OCTOBER 25, 2017

Non-dues revenue covers all other income sources for associations, including events and advertising. By using their online community to improve the event experience and provide another way to register, however, they saw a 33 percent jump in attendance. Advertising or sponsored articles in your print magazine or e-newsletter.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Adviser

JULY 11, 2017

OK, the stealing spouses and kissing babies part is far-fetched, but replace that with non-dues revenue: Your competitors are stealing your non-dues revenue by wooing your members to invest in their brand, their trade show, their publication and their hosted-buyer event – leaving you in the cold. Customized member experience?

Las Vegas 71

Las Vegas Newsletter Revenue Recruiting 71

Protech

JUNE 13, 2023

Not only will this increase your organization’s overall efficiency, but it could also lead to more positive member experiences and higher retention rates. To do this, CRMs have features like: Data tracking and storage Reporting Member profiles with contact information, engagement history, etc.

Software 52

Software Learning Management System Tools Association Management 52

Associations Now

APRIL 22, 2019

Other than drive, Eckfeldt says mastery of a skill and reasonable market demand drive a successful career. Storing event data in your association management system can deepen the member experience and ease your resources , says the MemberSuite blog. Other Links of Note.

How To 72

How To Newsletter Member Experience System 72

Socious

NOVEMBER 9, 2016

Whether we’re talking about membership management software, a new interactive website, or a new event system, a lot has changed in technology over the past few years. The other thing that has changed is your members’ experiences. Start polls asking members what functionality they’re most excited about in your new AMS software.

Technology 100

Technology Software Membership Management System 100

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. This holds true whether it’s your member engagement efforts or your internal operations.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

FEBRUARY 11, 2022

The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. Here are the educational events scheduled for next week.

Content 39

Content Strategy Technology Analysis 39

Fonteva

SEPTEMBER 2, 2021

On the other hand, a poor interface and user experience can sour member relations and reflect negatively on the organization itself. Considering all these intersecting factors of the member experience, it’s no wonder that choosing the right association management software can be so daunting. Here are our top choices.

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Software System Tools Membership Management 52